G2RL was founded in 2020 by a team of reverse logistics, supply chain, and enterprise technology experts with a clear mandate: modernise reverse logistics operations and unlock value from returned, excess, and end-of-life assets.

With ITADs and OEMs long reliant on fragmented systems, manual workflows and outdated decision-making models, G2RL built a purpose-designed platform engineered specifically for reverse flows. Backed by a $9.6m seed raise in 2024, the business has accelerated platform development and enterprise adoption.

For OEMs and ITAD providers, the challenge is not simply moving assets through disposition, but applying precise, intelligence-driven decisions that preserve control, ensure chain of custody, and maximise value at every stage of the asset lifecycle. G2RL embeds agentic AI and machine learning directly into that decision layer, replacing fragmented execution with standardised, system-driven workflows and end-to-end visibility across every touchpoint.

DecisionAI™ dynamically determines the highest-value outcome for every asset based on condition, configuration and market demand. ResaleIQ™ ensures that value is fully realised through optimised pricing, channel selection and automated resale execution.

Together, they create a closed-loop system where decision-making and monetisation operate as one, enabling faster recovery, reduced loss and consistent margin uplift without increasing operational overhead.

G2RL supports ITADs, OEMs, data centres and enterprise IT operators across North America and Europe, spanning hardware categories from laptops and mobile devices to servers and networking equipment.

The impact is measurable. In a recent Tier-1 OEM engagement, G2RL unlocked over $5m in incremental value through increased component harvesting, directly reducing warranty costs while improving recovery outcomes across the wider asset base.

With SOC Type 2 and ISO certifications underpinning secure, compliant operations, G2RL is rapidly scaling through deeper OEM integrations, ITAD partnerships and continued AI-led platform enhancements. Real-time visibility, auditability and compliance are embedded across the platform, strengthening chain of custody at every stage.

Its ambition is clear: to become the intelligence layer for the circular economy, where every asset decision is optimised and no value is left on the table.

G2RL enables ITADs and OEMs to operate with a level of precision and control that hasn’t historically been possible in reverse operations. To learn more, contact Julie Massey, VP of Sales & Marketing:

📧 [email protected]

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Explore standout roles across circularity, sustainability, and reverse logistics. If you apply, let us know. We love hearing where Circular Connect opens doors:

Product Returns Process Lead (Logistics)
🏢 Abbott
📍 Oxfordshire, UK
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Director, Sustainable Materials Strategy & Technical Lead on Resins
🏢 LEGO
📍 London, UK OR Billund, Denmark
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Electrification Systems Circularity Manager
🏢 GE Vernova
📍 Stafford, UK OR Rugby, UK OR Madrid, Spain OR Paris, France
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Senior Manager - Commercial Refurb
🏢 Dyson
📍 Amsterdam, Netherlands
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Global Returnable Packaging Specialist
🏢 AB InBev
📍 Leuven, Belgium
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Assurance and Traceability Senior Director
🏢 Textile Exchange
📍 USA (remote)
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Sustainability & Circularity Compliance Specialist
🏢 Tesla
📍 Austin, TX
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Senior Manager, Client Success
🏢 Lincoln Waste Solutions
📍 Hanover, MD (hybrid)
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Senior Program Manager, ReCommerce
🏢 Amazon
📍 Shepherdsville, KY
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Senior Manager - Hardware Returns & Failure Analysis
🏢 Halter
📍 Auckland, New Zealand
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Senior Director Materials Management and Operations
🏢 Deckers Brands
📍 Kowloon, Hong Kong
Apply

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